Have you ever felt like your drivers don’t see the hard work and sacrifices you put into the business? Maybe it feels like they don’t respect your effort to keep everything running smoothly. Misunderstandings like these can create a divide between owners and drivers, leading to distrust and low morale.
At Superior Trucking Payroll Service, we are the only U.S. based payroll service focusing exclusively on the trucking industry. We understand the unique challenges trucking company owners face every day. With our experience working closely with trucking companies nationwide, we’ve seen firsthand how these common myths can affect relationships.
In this article, we’ll explore five common myths drivers often believe about company owners. We’ll provide actionable strategies on how to overcome these myths and help you encourage better communication and trust with your drivers.
Myth 1: Trucking Owners Are Rolling in Money
Drivers often see fancy cars or hear about the vacation homes owners have. This can make them think that owners are making huge profits while drivers get the short end of the stick.
The Reality of Trucking Companies: High Costs and Small Margins
While it may seem like owners have lots of money, the trucking industry has high costs and small profit margins. A large part of the money earned goes back into the business to cover expenses like fuel, truck maintenance, insurance, and compliance. Many owners use their profits to reinvest in the company to keep it running smoothly and to provide stable jobs.
How Owners Can Clarify Financial Realities
Owners can be open with drivers about the financial realities of running a trucking company. Explaining where the money goes can help drivers understand the bigger picture. By being more transparent about costs, owners can show that they aren’t pocketing huge profits at the drivers’ expense.
Myth 2: Trucking Owners Don’t Understand Life on the Road
Drivers often feel that owners don’t truly understand the challenges they face. Long hours, being away from family, and the pressure of meeting delivery deadlines can be tough. If drivers think owners don’t get it, this can lead to low morale and a disconnect within the company.
The Reality of Trucking Companies: Many Owners Have Been Drivers
Many owners have been drivers themselves or have a lot of experience in the trucking industry. They understand the challenges drivers face. But owners must also focus on running the business, managing logistics, and dealing with issues drivers may not notice.
How Owners Can Show Understanding of Road Challenges
Owners can show empathy by listening to drivers and acknowledging life’s difficulties on the road. If they’ve been drivers themselves, they can share their own experiences or explain the demands of managing the business. Regularly checking in with drivers and asking for their input shows that owners care about their experiences and want to improve things.
Myth 3: Trucking Owners Don't Care About Truck Maintenance
Some drivers think that owners cut corners on maintenance to save money, not realizing this can risk the safety of drivers on the road. They may not know how much a new engine, transmission, or even a new truck costs.
The Reality of Trucking Companies: Maintenance Is a Big Investment
Most owners understand proper maintenance is crucial for safety and the business’s long-term success. Maintenance costs, like a new engine or transmission, are huge expenses. The better the truck’s condition, the safer and the longer it will last. When drivers respect the company and the owners, they are more likely to treat the trucks well.
How to Encourage Respect for Trucking Equipment
Owners should involve drivers in the maintenance process. They can have regular check-ins where drivers can report any problems with their trucks. Educating drivers on the costs of parts and repairs helps them understand that maintaining a fleet is a big investment. When drivers see the trucks as valuable assets that require care, they are more likely to respect the equipment and drive it responsibly. This mutual respect—drivers feeling valued and owners showing they care about the equipment and the drivers—leads to fewer breakdowns and longer-lasting trucks.
Myth 4: Trucking Owners Can Easily Increase Driver Pay
Drivers might think owners can raise their pay without any issue, not understanding the company’s financial constraints. This myth can lead to frustration when pay raises don’t happen.
The Reality of Trucking Companies: Expenses Eat Up Profits
While it may seem simple, increasing driver pay is complicated. Trucking companies face many expenses. Fuel, maintenance, and insurance alone take up a significant portion of income.
How to Explain Why Pay Increases Are Challenging
Explain this situation in simple terms. Owners can talk about how costs like fuel, maintenance, and insurance affect what’s left for driver wages. It’s not about getting into detailed financial statements but showing how much money goes out each month to keep the company running. When drivers see this, they might understand why pay raises aren’t always possible.
Trucking Owners Don’t Care About the Drivers or Their Input
Truck drivers often feel they are just another number and that their opinions don’t matter to the company. This feeling can lead to low job satisfaction and high turnover.
The Reality of Trucking Companies: Drivers Are the Backbone of the Business
Most owners know that drivers are the backbone of their business. Without good drivers, freight doesn’t move. However, owners can sometimes get caught up in running the business and may not communicate their appreciation well.
How Owners Can Show Drivers They Matter
Show drivers they are valued by listening to their feedback and including them in decisions that affect their work. Owners can set up regular meetings where drivers can share their thoughts on routes, schedules, or company policies. Recognizing drivers’ hard work and thanking them for their efforts goes a long way in making them feel important. When drivers feel heard and respected, they are more likely to stay with the company and take pride in their work.
Trucking Owners Don’t Care About the Drivers or Their Input
By addressing these common myths, you can create a more loyal and productive workforce, leading to better company performance and reduced turnover. Misunderstandings can create tension and frustration, affecting both morale and the company’s success.
You can build trust and respect with your drivers by having open, honest conversations and explaining the realities of running a trucking business. As a trucking company owner, you have the ability to change these views and create a stronger, more united team for a better, more successful future.
At Superior Trucking Payroll Service, we understand the unique challenges that both owners and drivers face. We’re here to help bridge the gap.
Ready to transform your driver relationships? Take the next step by reading our guide on ‘Top 7 Strategies for Truck Driver Retention, and learn more about actionable tips for keeping your drivers happy and engaged.
Written by Melisa Bush
With over 15 years of experience in the trucking industry, Melisa is well-versed in the complexities of trucking payroll and adept at navigating special circumstances. Before joining Superior Trucking Payroll Service, Melisa worked at a trucking company, where she managed driver miles and expenses for a fleet of 50 trucks. This hands-on experience gives her unique insight into the challenges our clients face when preparing their payroll data.
Melisa’s top priority is customer service. She strives to treat each client as an individual with genuine needs, rather than just another number in the system. Her goal is to alleviate the burdens of our clients and make their daily operations smoother.